Category Archive: The Candy Company

Jul 24

Cost to Client

Every busi­ness needs clients. One of the things that deter­mines the suc­cess of a com­pany is the cost asso­ci­ated with acquir­ing that cus­tomer. Let’s com­pare two sce­nar­ios… 1) Com­puter repair firm. 2) Candy sales. For the com­puter repair firm, you’re a trained tech­ni­cian who decides to travel around to people’s homes to repair their com­put­ers. You …

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Permanent link to this article: http://www.easysafemoney.com/cost-to-client/

Jan 26

Learn to Sell, a skill you can’t live without.

There is an old say­ing that a good sales­man will never go hun­gry. In all my years, I’ve come to believe that the abil­ity to “sell” is the one skill every­one should mas­ter. Of course, most sales guys have a bad rep­u­ta­tion. I don’t know too many used car sales­men, or vac­uum cleaner sales­men who …

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Permanent link to this article: http://www.easysafemoney.com/learn-to-sell-a-skill-you-cant-live-without/

Jan 05

Product Testing…and how to Sell.

We went to our first mar­ket armed with a wide vari­ety of items rang­ing from hand painted plat­ters, bath prod­ucts, knit­ting and a few kinds of candy. Had we been smarter, we would have attended a few mar­kets before­hand just to observe what sells. Of course, we quickly found out any­way. What we found was …

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Permanent link to this article: http://www.easysafemoney.com/product-testing-and-how-to-sell/

Dec 14

Starting Out

There are many ways to start a busi­ness, and there are many types of busi­nesses (hobby, sole pro­pri­etor, incor­po­ra­tion)… Over time, we’ll explore oth­ers, but in keep­ing with the story so far, lets look at a “hobby” busi­ness. Even though I’ve started the other two types first, I actu­ally found I learned a lot more …

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Permanent link to this article: http://www.easysafemoney.com/starting-out/

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